Apply your review guidelines
Learn your product categories, publishing standards and reasons for rejecting reviews. Evaluate each submission in context rather than treating negative feedback as abuse.
All industries
Utopia AI for E-commerce & reviews
Publish useful reviews. Protect customer trust.
Help customers make informed decisions with reviews that are relevant, timely and safe. Utopia AI moderates review text and images according to your policies, across products, markets and languages.
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Built around your reality
Keep genuine feedback useful—even when it is critical.
Protect people and product pages
Identify offensive language, personal information, spam and promotional content before it appears in reviews.
Move reviews through faster
Automate routine approval and rejection decisions, and direct uncertain content to human review. Your team can spend more time on customers and quality assurance.
Content & context
Recognise the meaning.
Apply your standards.
Each community has its own definition of acceptable content. Your AI model learns from moderation decisions and evaluates new content in that context, including informal language, spelling variations and evolving expressions.
Customer review text
Images attached to reviews
Personal information and unsafe links
Offensive, irrelevant and promotional content
Configure moderation around your publishing policy, with human review for uncertain or sensitive cases.
From policy to production
Fits into your workflow.
Learns with your community.
- 01
Define your policy
Share your publishing standards and moderation data so the model reflects your community.
- 02
Connect your content
Integrate the Utopia API with your existing publishing tools and validate decisions with your team.
- 03
Keep improving
Use review and feedback to adapt the model as your content, language and policies change.
Proven in production
See it in your industry.
Decathlon
92.8%
less human moderation
Coppel
3rd party
listings 100% AI reviewed before being published
Other uses cases
View case studiesPractical questions
AI moderation for
E-commerce & reviews.
Can the model learn our product categories?
Yes. Your model learns from your existing moderation decisions, including product categories and the publishing criteria specific to your store.
Can we moderate reviews in multiple languages?
Yes. Utopia handles languages, dialects, slang and spelling variations, helping international teams apply a consistent review policy.
Will critical reviews be removed?
Your organisation defines what is acceptable. A moderation policy can allow constructive criticism while rejecting abuse, spam and other policy breaches.
Keep exploring
Start with your content