Ethical AI

As forerunners of Ethical AI, Utopia builds the finest machine learning services on the planet. 

AI can be a powerful tool.


We at Utopia understand that AI can be a powerful tool. Therefore, we have created a framework for ethically sustainable artificial intelligence that emphasizes common principles such as transparency, human-first, comprehensibility, non-discrimination and human dignity. As forerunners of Ethical AI, we also put these principles into action together with our customers.

1. Who is in charge? AI is a tool; humans are the master. People always define what is right and what is wrong. Ethics comes from humans.

2. Powerful tools need a solid base. We have chosen the United Nation Universal Declaration of Human Rights (UDHR) to be the foundation for the ethical use of our AI.

3. Shared responsibility. Our contracts say that if a party breaches UDHR, cooperation will be terminated. So, both parties keep each other honest.

4. Democracy. We never define what is OK for publishing and what is not. It is our customers’ privilege on their own platform. Every online service we moderate has their own policy.

5. Values in order. We will not sell our tools to anyone who might abuse them.

6. No prejudice. Our AI models moderate each message or comment solely by the content and context, no matter who is the person created it.

7. Honesty. Our professional team focus on building unbiased AI models.

8. Equality. We provide our services with the same high quality for all languages and dialects in the world.

9. Safety. We build tools to maintain security and wellbeing in the digital world.

10. Trust. We do what we promise. And we take responsibility for our algorithms.


See how we apply these principles in practice:

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